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Hasselblad to make Cheaper Cameras?

By // July 6, 2011 // Posted in Camera & Lens, Equipment

Hasselblad acquired by Ventizz Capital Fund, will explore ‘brand new markets’. Change may be afoot over at Hasselblad, now that the high-end camera maker has been acquired by Ventizz Capital Fund IV — a private equity firm based in Switzerland and Germany. Neither party disclosed any financial details, but Ventizz said it will implement “no major structural or key management changes” at its newly acquired company. It remains to be seen whether or not this acquisition brings about any changes at the strategic level, though Hasselblad CEO Larry Hansen said his company is looking forward to exploring “brand new markets” — including, we hope, the “sub-$10,000” one. Click here to see the full press release. [engadget]

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Jacqueline Tobin

Jacqueline Tobin

Jacqueline Tobin is the Editor-in-Chief of Rangefinder magazine and the author of Wedding Photography Unveiled: Inspiration and Insight From 20 Top Photographers (Amphoto Books, 2009); and The Luminous Portrait (Amphoto Books, 2012). The second-generation native New Yorker cherishes her Sunday mornings hunkered down with The New York Times, fresh bagels and a great cup of coffee.

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