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The New Canon ELPH

By // January 10, 2012 // Posted in Equipment, Photography


The new Canon PowerShot ELPH 520 HS will carry Canon’s fast new processor. If you want a new point-and-shoot, now might be the time to upgrade.

The ELPH 520 HS has a 10.1-megapixel CMOS sensor, and a 12x optical zoom lens packed into a skinny package. Those specs aren’t anything mind-blowing for a $300 point-and-shoot camera, though. What’s really exciting about this camera is that it’s powered by Canon’s new Digic 5 processor, which improves the camera’s low-light performance and auto-white balance—all in addition to making the camera a generally faster, more responsive package. A scaled back Canon PowerShot ELPH 110 HS Digital Camera features 5X optical zoom, and 16-megapixel sensor. Both cameras shoot 1080p video.

Both units feature new additions to Canon’s Smart AUTO, which detects 58 different types of scenes. The tech has a new parent-friendly face ID feature, which prioritizes between different people in the scene based on whether they are babies, children, or adults. When the feature is on, the camera will adjust to focus on and properly expose the youngest person in the scene.

The 500 HS will be available in March for $300, the 110 HS will be available in February for $250. [Canon]

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Jacqueline Tobin

Jacqueline Tobin

Jacqueline Tobin is the Editor-in-Chief of Rangefinder magazine and the author of Wedding Photography Unveiled: Inspiration and Insight From 20 Top Photographers (Amphoto Books, 2009); and The Luminous Portrait (Amphoto Books, 2012). The second-generation native New Yorker cherishes her Sunday mornings hunkered down with The New York Times, fresh bagels and a great cup of coffee.

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