Photoforward

Lighting and the Dramatic Portrait

By // February 16, 2012 // Posted in WPPI News

Santa Monica, California- Michael Grecco’s seminal photography book, Lighting and the Dramatic Portrait: The Art of Celebrity and Editorial Photography, is now available in an electronic edition.  Acclaimed as “the lighting bible,” Grecco’s book is a lighting monograph, featuring both the carefully designed techniques and the stories behind the images throughout his extensive career.

“We put a lot of thought into the design of the eBook, understanding that photographers may want to use the book for reference at the studio or on location,” says Grecco.  “The hard-cover edition was so successful, and the demand for this new edition so great, that we felt compelled to present latest edition in the most modern formats.”  The book is now available for Kindle, Nook and iPad/iPhone users.

Lighting and the Dramatic Portrait answers the lighting questions most often asked by working photographers. Sections in the eBook include cameras; films and digital capture; shooting color and black and white; creativity and conceptualization; connecting and communicating with subjects and clients, and managing crews and suppliers.Grecco is well-known for his ability to communicate with subjects and his visual storytelling is equally clear and direct in describing his approach to the numerous photographs contained in the book.

A special e-mail address (Lighting@MichaelGrecco.com) has been created exclusively for readers of this WPPI blog.  By providing a first name and e-mail address, they will receive an extra chapter of the book.

Grecco is one of the best-known celebrity photographers in the world. His iconic portraits have been featured in top magazines including Time, People, and Business Week, and his work is recognized worldwide for both its intelligence and humor.

“When I created Lighting and the Dramatic Portrait, my goal was to create a photography book that not only taught the craft, but inspired as art,” says Grecco. “I used my personal vision and edgy style to teach lighting and the art of celebrity portrait photography. Now this same book can be in the back pocket of photographers, students and amateurs alike.”

In this essential reference for portrait photographers, Grecco allows the reader to understand his thought process on every aspect of the trade, from creative to technical to business. Readers will appreciate the numerous intriguing lighting setups and diagrams that enable anyone to follow his exact “recipe” for achieving the desired effects.

Sections in the eBook include cameras; film and digital capture; shooting color and black and white; creativity and conceptualization; connecting and communicating with subjects and clients, and even managing crews and suppliers.  The book switches from the technical wizardry of capturing motion blur, to the communication skills that enable a photographer to coax their subject into a comfortable pose.

Celebrities featured in the book include actors Chris Rock, Salma Hayek, Kate Winslet, and Lucy Liu; directors Stephen Spielberg and the Farrelly brothers, and basketball star Shaquille O’Neal.

In this eBook, Grecco explains the process of achieving great portraits. By revealing to the reader how he discovered what worked for him, he leads the reader to discover what will work for them.

This special edition of the eBook is being sold for just $24.95 at http://michaelgrecco.com/store/

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Jacqueline Tobin

Jacqueline Tobin

Jacqueline Tobin is the Editor-in-Chief of Rangefinder magazine and the author of Wedding Photography Unveiled: Inspiration and Insight From 20 Top Photographers (Amphoto Books, 2009); and The Luminous Portrait (Amphoto Books, 2012). The second-generation native New Yorker cherishes her Sunday mornings hunkered down with The New York Times, fresh bagels and a great cup of coffee.

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