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Touit (Sounds like “Do It”) New Zeiss Lenses

Zeiss Touit lens image

We got a sneak preview of Zeiss’ new prime 12mm f/2.8 and 32mm f/1.8 Touit lenses yesterday at a press event the lens company held at The Standard in New York. The Touit (named after the Brazilian parrot) is a family of lenses for compact cameras, specifically designed for the Sony NEX and Fujifilm X. Aside from the great snacks, a Zeiss spokesman presented two videos on the lenses’ simple, lightweight, compact design plus touted the extreme wide angle and outstanding performance when compared to SLR lenses.

Zeiss event at The Standard image

Photographers, writers and bloggers check out the new Zeiss Touit lens family. Photo © Jessica Gordon

Zeiss intends for the Touit to appeal to the pro photographer, looking to downgrade from his or her heavier DSLR, consumers who want an image-quality upgrade from their point-and-shoots, and the seasoned rangefinder street shooter.

Zeiss lens family image

The Zeiss family of lenses. Photo © Jessica Gordon

Our pals at PDN have a more in-depth technical review of the lens here. As Amy Baldridge writes: “Both new Touit lenses will be in stores by early June. The 12mm f/2.8 will carry a list price of $1,250, while the 32mm f/1.8 will sell for a slightly more palatable $900. Zeiss also plans to add a 50mm f/2.8 macro lens to the Touit line in late 2013.”

Would you consider a pro lens for your CSC?

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Jessica Gordon

Jessica Gordon

Jessica Gordon loves discovering new photographers, and learning about historic image-makers who’ve helped evolved the craft. As managing editor for Rangefinder magazine, she’s passionate about clever copy and great design. On the weekends, you can find her biking around Brooklyn and downward dogging in yoga.

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