Lost in Translation: An Apology to Shoot & Share Photographers

By // October 3, 2013 // Posted in Industry News

Remember those first articles I wrote way back when I started a year ago? The ones where I promised to be open, honest and transparent? Well, this one of those days I was hoping I wouldn’t have; I messed up. Although my intentions were good, sometimes things get lost in translation.

One of my tasks is to write a column article for Rangefinder. I’ve tried to keep these informative and fun, as with everything else I wish I had a week to write to these, but often I have hours.

In my October article, “The other side of the camera,” I discussed the experience of working with a photographer to get my family portrait done. I also discuss what it was like to work with a Shoot & Share photographer. In my article, I wax poetic about good times, and bad, and in the process of keeping it on the lighter side I mis-represented what the Shoot & Share group stands for. So in an effort to remain totally transparent, I’m writing this post to admit I wasn’t thorough, and I need to do a better job checking the facts.

Thankfully, I have all of my articles edited by the RF team, and I’ll admit they do a great job of editing my writing. Sometimes my articles need a lot of work, and in an effort of keeping my article on the lighter side, some of my points hit the chopping block. Of course, making sure the facts remain is still my job, and that’s where I messed up.

That being said, I’m officially apologizing to the Shoot & Share group for inadvertently connecting them to “shoot to burn.” It clearly states this on their about page:

Is Shoot & Share the same as Shoot to Burn?

No way. Shoot to Burn leaves the client hanging out to dry. A Shoot & Share photographer provides a complete service to the client throughout the entire process.

I’m really excited that WPPI will be featuring many Shoot & Share photographers this year, and obviously I have more to learn which is the point I was trying to make in my article. I’ll be going into further detail in my next RF column piece next month, I hope you’ll join me on the ride! We are a passionate group, things will get lost in translation, but thankfully we grow together, and quickly forgive. :)



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Jason Groupp

Jason Groupp

Jason Groupp is the Director of WPPI and a New York City photographer heavily steeped in the industry. Adoring New York City far beyond any healthy proportion, Jason has maintained his photography studio in West Chelsea for the past 12 years.

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  1. This is great read – great article – Jason!
    I hold the greatest respect for you and enjoy EVERY article you have written –
    That being said – Continue to be open, honest and transparent –

    Allie Miller

  2. Wonderful post Jason! We appreciate you guys and are thankful for how hard you work to serve this industry. Looking forward to seeing you at WPPI!

  3. Thank you for writing this. It takes a big and humble person to admit that they may not have had all the facts! I applaud you for writing this and being willing to learn more and not just judge as well as publicly admitting misunderstandings. I appreciate your transparency and can’t wait to attend my first WPPI

  4. Thats awesome Jason! Thanks for stepping up to clear that up! I really respect that you did that on such a public level! Much appreciated!
    We look forward to WPPI every year.. 2014 will be #6!

  5. Great post! Thanks for the clarification and thanks for all you do for this industry!
    Can’t wait to hang out in Vegas!

  6. So great to know that a person of great character like you’re demonstrating is in the position that you are. Looking forward to exploring more of this in the future with you and seeing you at WPPI!

  7. Thank you for being willing to check your facts and being humble enough to admit your mistake. Not everyone is willing to do that! I greatly appreciate you wanting to learn more about those of us who gladly claim to be Shoot & Share photographers!

  8. Great clarification! It’s nice to see people learning more about shoot and share!

  9. It takes a lot of character to write a post like this, thanks so much Jason for noting what you did. Really appreciate you being open minded and supportive! Stoked to hang at WPPI also~

  10. Thank you so much for writing this, Jason! We truly are so grateful to have you as a leader in our wonderful industry, and even more thankful that you are open and willing to go with the flow as our industry adds new ways of doing things! You are great!! :) Thank you!!

  11. Jason, thank you for being real, man. This was great to read. It wasn’t as impactful as your 9/11 piece, but still, really good.

    Keep up the good work – you’re doing it right.

  12. Sometimes passion gets in the way of thinking things through before we hit the keys. Thank you for humbling yourself and admitting your error. We are all human. Thank you again.

  13. Thanks so much for your openness and honesty and for putting it right! It is so inspiring to see people in positions like you having such a great character to do this! Sending some love from overseas!

  14. Love this Jason. It is not an easy thing to write a post like this, and your open and authentic heart really shines through here. You are doing amazing things for this industry and I am excited to talk with you a bit more at WPPI also!

  15. “No way. Shoot to Burn leaves the client hanging out to dry. A Shoot & Share photographer provides a complete service to the client throughout the entire process.”

    Well, what the heck does that even mean? In what way do they provide any more service than a shoot and burn photographer? Saying “complete service” without defining it is completely meaningless.