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Creative Use of Hybrid Photography? View Panasonic’s LUMIX Changing Photography Contest Video Winners

The winners of the first-ever LUMIX Changing Photography Contest—geared towards recent photo grads and emerging photographers—were announced last month at the 30th Anniversary PhotoPlus Expo Bash in New York City.

Stephen Milner, Anna Beeke and Erin Hoffstetter,  submitted their best hybrid works (still, motion and audio merged into one piece) using a Lumix GH3 loaner from Panasonic, which was also the prize for the first and second place winners.

Winners of the Panasonic LUMIX pose with representatives from Panasonic.

Winners of the LUMIX Changing Photography Contest (Anna Beeke and Stephen Milner, holding their prizes) pose with representatives from Panasonic. Photo © Jason Walker

Each entrant was asked to convey how his or her hybrid video could be used in a business setting.

Milner, a graduate of Savannah College of Art and Design, won first place for “Salt.” Milner, who is interested in documentary, lifestyle and surf photography, decided to focus his video on the youthful surf culture in Savannah, Georgia.

“I went with an open concept that my video could represent a young clothing company or even just a documentation of a group traveling as advertisement for a brand,” Milner explains. He shot on location with just the Lumix GH3 and a waterproof camera bag.

Second place went to Beeke, a graduate of the School of Visual Arts, for her 60-second video, “Flying Rugs” (For Kantara Crafts).

“My concept for Kantara, a company specializing in handmade Moroccan rugs, was to do a shoot that played on the myth of flying carpets as a way to highlight the beauty of the product,” says Beeke. “For me, the ability to see the character of these carpets in motion rather than solely as simple, flat product stills, makes the product more desirable.” Beeke says she tried to take advantage of one of the best features of the GH3—the fact that it shoots at 1080 60p. “This is an incredible tool. The photos and the video footage were shot on the GH3, and Adobe Premiere was used to easily render beautiful slow motion from the footage, and to sequence the still and moving footage, as well as audio, into one final piece. ”

Third Place was awarded to Hoffstetter, an Art Center College of Design graduate, for “Apple Picking.”

For Hofstetter, the emphasis was on making a video that was seamless and natural. “I mainly shoot documentary photography so I decided to go with a more journalistic style of shooting stills and motion capturing what happened in real time as it was taking place,” she says.

For more on the contest, the judges names,and information on hybrid photography and the Luminary Team, visit http://us.panasonic.com/lumixlounge/

Congratulations to the winners!

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Jacqueline Tobin

Jacqueline Tobin

Jacqueline Tobin is the Editor-in-Chief of Rangefinder magazine and the author of Wedding Photography Unveiled: Inspiration and Insight From 20 Top Photographers (Amphoto Books, 2009); and The Luminous Portrait (Amphoto Books, 2012). The second-generation native New Yorker cherishes her Sunday mornings hunkered down with The New York Times, fresh bagels and a great cup of coffee.

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