Public wedding shoots on city streets can be tricky things because you never know who’s going to end up mugging for the camera and, potentially, ruining the shot. Fortunately for wedding photographer Sascha Reinking, it was a famous celebrity who decided to “photo bomb” a shoot Reinking was doing in New York City’s Times Square.
In the photo above (click to enlarge it), which Reinking posted on Twitter, the guy flashing a smile behind the newly married kissing couple is none other than actor and director Zach Braff of Scrubs and Garden State fame. Braff later acknowledged on Twitter that it was him in the shot, calling it one of his “best photo bombs ever.”
For Reinking, the image has quickly turned into a viral marketing hit.
“Well, now I understand what it means when something goes viral,” he wrote on his Facebook page. “The last 8 hours have been insane. Zach Braff retweeted my photo to 1.3 million followers and since then I got requests from numerous TV channels and newspapers around the world. The shot has been retweeted almost 10,000 times now.”