Tech Tuesday: Selling Wall Art? This New Service Can Help

November 11, 2014

By Laura Brauer

The team behind Preveal and Salesographer is poised to launch a new web service that will let photographers sell wall art to customers in a few quick steps.

Dubbed Swift Galleries, the service is currently in beta and signing up customers for early access. Swift Galleries was born of a desire to bridge the gap between in-person and online sales, co-founder Chris Scott told us. It will be similar in spirit to Preveal, in that photographers will be able to display their prints in virtual rooms to provide an accurate representation of what a piece will look like in a customer’s home. Unlike Preveal, it will feature a more automated sales process, generating emails to customers to prompt them to buy.

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We saw an early demo of Swift Galleries and the workflow is very straightforward. You upload images using a browser-based interface, drag-and-drop them onto a virtual print in a mock room, then resize accordingly by dragging the corners of the print. Like Preveal, you can use a real image from your customer’s home if you have it, to heighten the realism still further.

Swift Galleries will use ProDPI for print fulfillment and all of ProDPI’s print dimensions are baked into the program so any print you make will correspond with a size supported by the lab. At launch, only canvas wrap prints will be available to order.

When you’re happy with the presentation, you can email a link to your customer who will have the ability to tweak print sizes or even swap in new images from a selection of additional images you can upload. You’ll be able to set an expiration date on a gallery and the service will generate email reminders to prompt customers to buy before the link expires.

Scott told us ProDPI would mail art directly to clients for free, although you will have the option to get art shipped back to you if you want to inspect it first. “We want to make this as hands-off as possible,” he said.

Swift Galleries will operate on a subscription basis, though prices haven’t been finalized. The service should be live in the coming weeks.

You can get a small glimpse of the Swift Galleries workflow in the video below.

 

See Swift Galleries in Action from Preveal on Vimeo.