WPPI Presents: The Power of Print

By // March 7, 2016 // Posted in Other, WPPI News

Over the last year, we’ve been doing a lot of research to discuss the importance of printing your work, including discovering the ways to get your clients to step up and invest in printed photographs, to exploring the latest and greatest lab trends for presentation products.

This year at WPPI, we’re bringing you even more education about the power of print directly at the show! That’s right, WPPI has created a new kick ass membership meeting area and presentation space for the first time ever right on the show floor and we’re dedicating it entirely to the printing side of the business. It’s called POP: Power of Print at WPPI (POP).

Camille

Photo © Camille & Chadwick Bensler

The goal of POP is to help photographers like you add revenue to their business by increasing their sales of print packages and specialty prints on unique substrates. Through seminars, live sales presentations, and a group of exhibitor sponsors, POP is dedicated to helping photographers maximize their business by sharing unique and efficient ways to boost print sales!

Here’s the deal: presentations will run every 30 minutes from Monday, March 7 to Wednesday, March 9 and will highlight topics such as: sales strategies incorporating printed materials, product demos of things you like to sell your clients, and how you do it, Workflow strategies that incorporate the ease of selling these products, or any fun tricks of the trade you might want to share!

So who’s presenting? We’ve gathered an incredible lineup of photographers including:

Monday
Ryan Schembri
Nikos Pekridis
Sara France
Vanessa Joy
Camille & Chadwick Bensler
Dee Green & Trace Taylor
Matthew Kemmetmueller

Tuesday
Marc & Tony Anthony
Jeff & Erin Youngren
Julia Woods
Brian McMillen
Rocco Ancora
Danny Dong
Rob Greer

Wednesday

Andrew Funderberg
Jen Hillenga
Mirta & John Barnet
Luke Edmonson
Bambi Cantrell
Brian McMillen
Rocco Ancora

Portrait and wedding photographer and digital artist Jen Hillenga talks album design and sales during her Power of Print presentation.

Portrait and wedding photographer and digital artist Jen Hillenga talks album design and sales during her Power of Print presentation.

If you’re looking to improve your print business, you’re not going to want to miss these presentations! We’re really excited about this new endeavor and we hope to see you there!

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Stacey Goldberg

Stacey Goldberg

Stacey Goldberg is the online editor for Rangefinder and its sister publication, PDN. Originally from the suburbs of New York, she graduated from Lafayette College in 2012 and is currently working toward her MBA at the NYU Stern School of Business.

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